Privacy Policy

Last Updated: January 15, 2025

BrightWellAs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brightwellas.com and purchase our board games and related products.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register on our website
• Place an order for products
• Subscribe to our newsletter
• Contact us through our contact form
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number)
• Billing and shipping address
• Payment information (processed securely through third-party payment processors)
• Order history and preferences
• Communication preferences

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and general location data
• Browser type and version
• Operating system
• Referring website URLs
• Pages viewed and time spent on pages
• Click patterns and navigation paths

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings, though disabling cookies may limit certain website functionality.

2. How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and customer service
• Communication: To send order confirmations, shipping notifications, and respond to inquiries
• Marketing: To send promotional emails about new products, special offers, and gaming tips (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality and user experience
• Personalization: To customize content and product recommendations based on your preferences
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect and prevent fraudulent transactions and protect against security threats

3. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our website and conducting business, including:

• Payment processors (for secure transaction processing)
• Shipping and logistics companies (for order fulfillment)
• Email marketing platforms (for newsletter distribution)
• Analytics providers (Google Analytics, Facebook Pixel)
• Cloud hosting services

3.2 Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud or security issues
• Protect the safety of our users and the public

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with advance notice provided to affected users.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request transfer of your data to another service provider
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us using the information provided below.

6. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

7. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to the transfer of your information to our facilities and service providers globally.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order and transaction data is typically retained for 7 years for accounting and legal purposes.

10. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the rights mentioned in Section 5, as well as the right to lodge a complaint with a supervisory authority.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by posting the updated policy on this page with a new "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

14. Cookie Policy Details

We use the following types of cookies:

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements (Facebook Pixel)
• Preference Cookies: Remember your settings and preferences (theme selection)

You can manage cookie preferences through your browser settings or our cookie consent banner.

This Privacy Policy is designed to comply with applicable data protection laws and regulations. By using our website, you acknowledge that you have read and understood this policy.